General Secretary Xi Jinping said: "People don't believe, they don't know what they can do; if they don't believe, they don't want to develop; if society doesn't believe, then everyone is at risk; if the government has no trust, then the authority will not improve." In the development of the property management industry, the integrity of enterprises has a very important position and role. With the establishment and improvement of the market economic system, the honesty and trustworthiness of the property management industry has always been valued and nurtured. Therefore, further accelerating the construction of the credit system in the property management industry, promoting the management of integrity in accordance with the law, and maintaining the normal order of the market have become an urgent and important historical task.

First, the meaning and essence of integrity.

1. Integrity is the quality of behavior of employees.

Integrity is the code of conduct that employees must and should have in the practice of being in the world, in dealing with people and in life, and that they should have the attitude of sincerity, truth-seeking and faithfulness. The basic requirement is to be honest, to be honest, to be honest. Sincerity is sincere and loyal; the letter of honesty is the words and the promises, they are the basic qualities and characters that the property owner must and should have. Under the conditions of a market economy, property employees can only meet the requirements of social life and realize their own life value if they establish a moral quality of sincerity and trustworthiness.

2. Integrity is the principle of social morality.

Integrity requires property owners to guide their actions with the principle of seeking truth and being pragmatic, and to treat service work with a sense of unity. In modern society, honesty refers not only to the integrity of enterprises and owners, but also to social public integrity based on social justice, such as institutional integrity, personality integrity, moral integrity, organizational integrity. That is to say, at all times, we must act in accordance with the principle of good faith and exercise our services in accordance with the principle of good faith. Once we deviate from the principles and spirit of integrity, we must lose the hearts of the people.

3. Honesty is the dialectical unity between man and society.

If "honesty" emphasizes the sincerity of the individual's inner beliefs and is a kind of character and virtue, then "belief" is the externalization of the inner morality of honesty, and it is a kind of responsibility and norm. Integrity is not only a moral purpose, but also a belief that property owners should have, and it is also a moral means. It is a way for property owners to assume social responsibility and strive for social harmony.

Second, the importance of the integrity of property companies.

1. Integrity service is the foundation for serving customer owners.

After several years of development, property management has become an industry closely related to people's lives. However, the social evaluation of the integrity level of property management enterprises has not been simultaneously improved, and the integrity management of the property management industry has a long way to go. "There is no trust in the people, and there is no chaos in the city." The market needs integrity, the company needs integrity, the owners call for integrity, and create a credible living environment for the owners, which has become an urgent problem for property management companies. It should be said that as a good faith and responsible property service enterprise, the appeal of corporate integrity construction is consistent with the requirements of the market economy and the expectations of the owners. The market economy is not only the legal economy but also the credit economy. The core of the principle of market economy credit is honesty and commitment, and complete performance. Credit is the respect and maintenance of the legitimate rights and interests of traders in economic life. Maximizing efficiency is the ultimate goal of business operations. The foundation of realization is morality, and its core is integrity. If credit is a "exchange of promises," then integrity is the commitment to commitment. Looking at the development history of Zhengzhou's property management industry, mature and enduring vitality enterprises, their development and growth are inseparable from their integrity.

2. Integrity is the permanent vitality of a property service company.

Integrity is the norm of behavioral norms advocated by the society. Property service enterprises are an integral part of society and the main body of creation of social wealth. Property management companies deviate from the integrity of the water is passive, there is no root, the enterprise is like the empty shell of the soul. Therefore, property service enterprises should firmly establish the idea of honesty, guide employees to establish a style of honesty, strengthen counseling and training from the morality, culture and technology of employees, so that employees can firmly establish a world view of integrity and dissolve the integrity of the wind. In the course of work, it will be recognized by the market, and it will also enable the company to grow on the track of sound development. The implementation of brand strategy by property service companies is the need for enterprises to strengthen their own strength and compete with external competition. The property industry integrates highly unified management, comprehensive multi-level services and market-oriented operations, and operates in services. Looking at the growth and development of various property service companies, only on the basis of law-abiding and honest management, building their own brands can withstand the impact of external competition forces, withstand the violent shocks and severe tests of market competition, and can strengthen The identity of the person competes with the competitors and is in an invincible position.

3. Integrity is an effective carrier to improve the quality of employees.

In the process of service and management, enterprises establish their own image of honesty and service, which is not only the need of enterprise development and market competition, but also the needs of corporate ideological and political work, and the basic factor for improving service quality. In fact, corporate integrity services are in line with the improvement of employee quality. On the one hand, corporate integrity services should emphasize the cultivation and shaping of corporate philosophy and values, and use the corporate philosophy of the times to stimulate the sense of ownership and enthusiasm and creativity of employees, and form a set of standards that regulate corporate behavior. On the other hand, the enterprise management manager is required to pass on the concept pursuit of the enterprise, the spiritual outlook of the enterprise and the intuitive image of the enterprise to the customer owner. Through strong and in-depth publicity and education work, through the shaping of good corporate image activities, we will stimulate the centripetal force and sense of belonging of the employees, stimulate their internal motivation, actively participate in the reform of the enterprise, and consciously serve the integrity of the enterprise. And the transformation and upgrading to make suggestions and work hard.

Third, think about the integrity construction of the property service industry.

Stick to the true colors and often talk about new things.

Integrity is the traditional virtue of the Chinese nation. In our traditional culture, we have always attached importance to the meaning of faith. There are many examples of promises and loyalty. Integrity is said in the past, and now we must talk about it, and we must continue to talk about it in the future. This is determined by the national conditions of our country. At present, China is in an accelerated period of social transformation. It faces the risks of social system transformation, mechanism transition, and social restructuring. It also faces the risk of internalization and externalization of social consciousness formed by the transformation of social values and the formation of behavioral rules. Integrity construction must be incorporated into the level of morality and rule of law construction, and its most fundamental ideas should be integrated into people's ideology. All property owners should understand that honesty is the foundation of everyone's survival and the bottom line for the sustainable development of the industry. Integrity construction is a systematic project that requires both top-level scientific design and careful construction at the operational level. It depends on the role of a single department, and it is obviously weak. It is necessary for many departments to join hands to jointly manage and forcefully implement and implement measures. Focus on the details and open the knife at the place. Only a wide range of integrity education, strengthening the cultivation of integrity, so that the majority of employees in the integrity of risk awareness, overall awareness, team awareness, consciously establish a high sense of responsibility, mission, and become a member of the company. Only in this way can the company thrive, and employees can show the essence, qi and spirit in the busy service and work.

2. Fine work and good service.

With the improvement of residents' living standards and the changes of residents' lifestyles, the socialization of housework, the diversification of family consumption, and the quality of family life have become a trend. Property management is required to improve the quality of integrity, and to improve the quality of service with convenient, thoughtful and rich services to meet the growing needs of the owners. I consciously regard the voice of the owners as the first signal, the owner's needs as the first choice, the owner's interests as the first consideration, and the owner's satisfaction as the first criterion. Through the use of self-discipline and law-abiding, we will support the trustworthiness and trustworthiness to create a credit environment and promote the return of credit consciousness of the untrustworthy. With strong system execution, we will give incentives and guarantees to honest and trustworthy behavior, let the trustworthers benefit everywhere, get the rewards and respects they deserve, and continue to encourage confidence and courage. Let the property employees work hard in their respective jobs to realize the service tenet of “everything from the customer, all for the customer, all for the customer, all the customer satisfaction”, and create a credible property image that the society trusts.

3. Establish a system and have rules to follow.

The market economy is an economy that emphasizes legal norms, and the norms of law have a crucial, fundamental, and fundamental role. In the integrity system, the most important is the legal credit system. The construction of legal credit norms and legal credit systems directly involves the issue of honesty and trustworthiness in interpersonal relationships. The principle of good faith is not the inherent economics of the market economy, nor will it take root and form naturally in the market economy. It must be cultivated and cultivated. The integrity of the law and the construction of a credible system are the means of cultivating and fostering the honesty and trustworthiness of property owners. It is necessary to attach importance to the establishment of the credit management system of the association, clarify the functions of credit management, and then achieve programmatic management, so that all work can be followed by rules, so that the credit management of the industry is changed from "management" to "legal system", and the industry is effectively improved. Honesty and trustworthiness and credit risk awareness.

4. Focus on culture and orderly development.

Excellent corporate integrity culture can make property people more spiritually motivated. To use the valuable wealth of good faith culture, we need to do our homework around the "three synchronizations." First, inheritance and development are synchronized. In order to open up columns, produce special publications, and broadcast special feature films, we will talk about the concept of honesty and culture in different development stages of enterprises, so that property employees can form a value orientation that is honest and trustworthy in their understanding of hardships, and establish a mission of safeguarding the inheritance of honest culture and carrying forward the fine traditions. awareness. The organization personally experienced the typical representative of the development process of the enterprise, and told the employees about the touching stories of treating others with sincerity and suffering, and constantly reached a new cognitive consensus, which made the resonance of the resonance of thoughts and the accumulation of the culture of integrity. The second is intangible and tangible synchronization. The value orientation represented by the corporate integrity culture is infiltrated into all aspects of brand, management, management and service, so that the credit concept advocated by the enterprise is rooted in every level, every system and every employee. Let the power of integrity culture, the condensed culture of integrity, and the influence of honesty culture become a real power to help companies achieve their goals in transformation and upgrading and market games. The third is the synchronization of ideas and carriers. Continuously optimize the way and content of honest corporate culture promotion, pay attention to the construction of terminal carriers that intuitively reflect the corporate integrity culture, and name a group of honest enterprises, integrity projects, and integrity in projects with industry representativeness, system benchmarking, and demonstration sites. Demonstration posts and other employees with high recognition, practical operation, and wide-ranging effects of honesty and cultural brands make the concept of honesty and culture more visible and the cultural position of integrity is more prominent.