I. Overview

The spirit of the industry is four words and 16 words, which express four levels of value orientation. First, the industry value orientation: integrity service; second, corporate value objectives: pragmatic innovation; third, practitioners' value criteria: professional norms; fourth, community value guidance: co-governance and harmony.

"Integrity Service" is a constant goal of China's property management industry, and it is an overview of the spirit of China's property management industry from the value orientation layer. It is at the highest level in the spirit of the industry and has a leading role in other levels of industry spirit.

“Pragmatic innovation” is an ardent expectation for property service companies and an overview of the spirit of the property management industry from the corporate level. It is the internal driving force for China's property management to meet the needs of the people of the society, and it is the basic guarantee for getting out of the road of property management with Chinese characteristics.

"Professional norms" are the quality requirements for the team of property management practitioners, and are an overview of the spirit of the property management industry from the human level. It is the core value of the property management industry and also guides the direction of team building in property management companies.

"Common governance and harmony" is a description of the beautiful picture of property management, and it is an overview of the spirit of the property management industry from the social governance level. It reflects the basic attributes of China's property management industry and guides the parties to coordinate and build a harmonious community ecological environment.

Second, interpretation

(1) Integrity service

"Integrity" is the value base of the property management industry. Property service companies should regard integrity as the foundation of their business operations, implement each service commitment without compromise, and do a good job in every job; use honest and trustworthy services in exchange for the legitimate interests of the sun. Reputation goodwill wins the recognition of the owners and the society.

“Service” is the essence of the property management industry. Property management must manage both good things and good people. The ultimate goal is to meet the growing demand for property services. Property management is a service industry closely related to the lives of the people. The level of service is directly related to whether the Chinese people's "living dreams" can be realized. Therefore, it is the eternal pursuit of the company to achieve the ultimate service.

(2) Pragmatic innovation

 “Pragmatic” is the traditional virtue of the property management industry. Property management advocates hard work, seeks truth from facts, pays attention to actual results, and rejects the spirit of fantasy. It is not only the requirements of the 18th National Congress of the Communist Party of China for the people of the whole country, but also the only way for property service companies to move toward a glorious road.

"Innovation" is the driving force for the development of the property management industry. The Fifth Plenary Session of the 18th CPC Central Committee put forward: "Let innovation run through all the work of the party and the state, and let innovation become a common practice in the whole society." The property management industry responds to the call of the state, insists on innovation as the driving force, stimulates the power and vitality of the enterprise, and is a social economy. Construction contributes strength.

(3) Professional norms

 "Professional" is the foundation of the property management industry. Specialization In the market development of property management, after long-term accumulation, it gradually conforms to professional standards, becomes a specialized occupation and obtains the corresponding professional status. Property management practitioners must possess appropriate professional quality and technical level, provide high-quality services, fully reflect their own values, and gain social respect.

“Specifications” are the code of conduct for the property management industry. The standards, principles, rules or guidelines that property management practitioners should follow in property management activities are an inevitable way for the property management industry to achieve a harmonious goal. "Specification" is not only the property management industry must focus on advocating and building, but also the high demand of society and the market.

(4) Co-management and harmony

"Common governance" is an inevitable choice for the property management industry. Under the leadership of principles of transparency, participation, responsibility, response and effectiveness, we will work together with the owners to work together with the property management related parties to build a collaborative development of the property management development environment. The Third Plenary Session of the 18th CPC Central Committee proposed to shift social management to social governance. On the basic platform of community governance, property management will make positive contributions.

"Harmony" is the pursuit of the property management industry. Through the harmony between the property service enterprise and the owner, the harmony between the owners, the harmony between the owner and the enterprise and the society, the harmony of the property management industry is realized, and the harmony of the whole society is realized, thereby achieving a high degree of unification between the industry and the society.